Last night at 11:47 PM EST, Adobe released its Cyber Monday 2017 data for this year: digital transactions hit $6.59 billion in 24 hours. This represents a 16.8 percent year-over-year increase. It is not so surprising since Cyber Monday’s smartphone, laptop and other deals were expected to generate more than $6 billion in 2017.
However, this tremendous number marks a record in U.S. history as the largest online shopping day.
Adobe stated, “Best-selling electronics include Google Chromecast, Apple iPads, Samsung Tablets, Apple AirPods, and Sony Playstation VR. Video games and consoles include Super Mario Odyssey, Nintendo Switch and Microsoft Xbox One X. Toys include PJ Masks and Hatchimals & Colleggtibles, Funko Pop and L.O.L. Surprise dolls, as well as Ride On Cars.”
Just like Black Friday, everyone had their eyes on smartphones. Indeed, mobile devices represent 24.1 percent of this Cyber Monday revenue – or an impressive $1.59 billion, if you prefer. According to Adobe, Apple iOS led the smartphone purchases with an average order value of $123 whereas Google Android buyers spent $110 in average.
“Shopping and buying on smartphones is becoming the new norm and can be attributed to continued optimizations in the retail experience on mobile devices and platforms,” said Mickey Mericle, vice president, Marketing and Customer Insights at Adobe. “Consumers are also becoming more savvy and efficient online shoppers. People increasingly know where to find the best deals and what they want to purchase, which results in less price matching behavior typically done on desktops. Millennials were likely another reason for the dramatic growth in mobile, with 75 percent expecting to shop via their smartphone.”
Cyber Monday outperformed by more than $1 billion Black Friday, which generated $5.03 billion. With its $2.87 in revenue, Thanksgiving Day is far behind. So far, the holiday shopping season 2017 (from November 1 to 27) already made a total of $50 billion in online sales. Still according to Adobe, Americans will keep spending in December as “this will be the first-ever holiday season to break $100 billion in online sales.”
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